Reflections
Reflections
Customer co-creation link to business relations:
In-depth customer research & co-creation deepens business relations
Art-direction to ground vision:
Quick sketching and rendering of solutions can both provoke and ground discussions
Art-direction to ground vision:
Quick sketching and rendering of solutions can both provoke and ground discussions
Advanced analytics elevated with context
Qualitative insights can transform data-science and analytics insights with human and behavioural context
View into the process
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management; local research
Charging needs
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Use-case clustering
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Developing charging solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management; local research
Charging needs
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Use-case clustering
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Developing charging solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management; local research
Charging needs
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Use-case clustering
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Developing charging solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management; local research
Charging needs
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Use-case clustering
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Developing charging solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Developing charging solutions
Reflections
Customer co-creation link to business relations:
In-depth customer research & co-creation deepens business relations
Art-direction to ground vision:
Quick sketching and rendering of solutions can both provoke and ground discussions
Advanced analytics elevated with context
Qualitative insights can transform data-science and analytics insights with human and behavioural context
Context & Impact
Context
McKinsey Design led an effort with a global heavy vehicle OEM to discover what future electrification landscape can enable HD-BEV transport for its key customers.
Using a sprint-based format, steeped in customer and fleet-data insight, we co-created with stakeholders and customers to define primary use cases for electrified transport, charging solutions and components needed and an ecosystem-view of the future electrified trucking future.
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management enables local research
Charging needs
Use-case clustering
Developing charging solutions
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Use-case clustering
Develop charging solutions
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Charging needs
Developing charging solutions
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Charging needs
Use-case clustering
Developing charging solutions
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Current IF workflows
Use-case clustering
Developing charging Solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Current IF workflows
Use-case clustering
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management enables local research
Charging needs
Use-case clustering
Developing charging solutions
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Use-case clustering
Develop charging solutions
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Charging needs
Developing charging solutions
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Charging needs
Use-case clustering
Developing charging solutions
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Current IF workflows
Use-case clustering
Developing charging Solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Current IF workflows
Use-case clustering
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management enables local research
Charging needs
Use-case clustering
Developing charging solutions
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Use-case clustering
Develop charging solutions
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Charging needs
Developing charging solutions
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Charging needs
Use-case clustering
Developing charging solutions
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Current IF workflows
Use-case clustering
Developing charging Solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Current IF workflows
Use-case clustering
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions
Involving market heads, key account managers and involving different customers roles for 1:1 qualitatives interviews
Global Stakeholder management enables local research
Charging needs
Use-case clustering
Developing charging solutions
Showcasing synthesised insights in a ‘Roadshow’ within the organisation to build empathy around the need of charging solutions.
Insight theme documentation to build empathy
Charging needs
Use-case clustering
Develop charging solutions
Analysing aggregated fleet data and overlaying qualitative insights to identify three use-cases that define 100% of the fleet.
Co-creating with data scientist to frame use-cases
Charging needs
Developing charging solutions
Use-case clustering
Stakeholders from different domains involved in co-creation sessions to build consensus on insights
Stakeholder co-creation to build feature modules
Charging needs
Use-case clustering
Developing charging solutions
Using the co-created feature modules and weaving them in future narratives to contextualise the future CX and EX
Building future scenario narratives
Current IF workflows
Use-case clustering
Developing charging Solutions
Building solution deep-dive canvases as starting point for business case including synthesised needs, organisational implications and value chain positioning
Charging solution showcases
Current IF workflows
Use-case clustering
Developing charging solutions
Impact
Worth revenue pools identified and designed for via charging solutions
€7-8bn
Opportunity by 2030 from charging infrastructure and set-up proposed
8-12% EBITDA
Of research in 6 markets with fleet owners and operators + experts
60 hours
individual ICE trucks clustered
and analysed254k
That fulfil the charging needs for all trucks with their varied charging patterns
3-use cases
Announced as a result of the charging strategy work conducted
1 Joint-venture
Identifying heavy-duty BEV charging opportunities and infrastructure needed based on customer & fleet insights
Design strategy for heavy-duty electrification
Design strategy for heavy-duty electrification
Identifying heavy-duty BEV charging opportunities and infrastructure needed based on customer & fleet insights
Identifying heavy-duty BEV charging opportunities and infrastructure needed based on customer & fleet insights
Identifying heavy-duty BEV charging opportunities and infrastructure needed based on customer & fleet insights
Advanced industries
Charging Strategy
Life-Sciences
R&D Large Molecules
Advanced industries
Charging Strategy
Life-Sciences
R&D Large Molecules
Advanced industries
Charging Strategy
Life-Sciences
R&D Large Molecules
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions
Piloted, deployed and managed a flexible, hybrid interview set-up for note-taking and initial sense-making
Hybrid interview & interim synthesis
Charging needs
Use-case clustering
Developing charging solutions