We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
Surface known solutions
Surface known solutions
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
Surface known solutions
Surface known solutions
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
Innovation platforms
Innovation platforms
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
Envision new innovation
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
Envision new innovation
Envision new innovation
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
Surface known solutions
Surface known solutions
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
Surface known solutions
Surface known solutions
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
Innovation platforms
Innovation platforms
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
Envision new innovation
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
Envision new innovation
Envision new innovation
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
Surface known solutions
Surface known solutions
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
Surface known solutions
Surface known solutions
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
Innovation platforms
Innovation platforms
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
Envision new innovation
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
Envision new innovation
Envision new innovation
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
Surface known solutions
Surface known solutions
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
Surface known solutions
Surface known solutions
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
Innovation platforms
Innovation platforms
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
Envision new innovation
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
Envision new innovation
Envision new innovation
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
E2E landscape insighs
Surface known solutions
Innovation platfrom
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
E2E landscape insighs
Surface known solutions
Innovation platfrom
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
E2E landscape insighs
Surface known solutions
Innovation platfrom
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem visualisation for innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers across platforms
E2E landscape insighs
Surface known solutions
Innovation platfrom
Reflections
Reflections
Nailing the journey taxonomy
A clear journey taxonomy and structure helps journey management digitisation
Follow the people and knowledge trail
Knowledge lives in existing and past initiatives & with the people who were involved
New use-cases in legacy products
Consider existing enabling platforms when transforming org towards new technology
View into the process
Reflections
Nailing the journey taxonomy
A clear journey taxonomy and structure helps journey management digitisation
Follow the people and knowledge trail
Knowledge lives in existing and past initiatives & with the people who were involved
New use-cases in legacy products
Consider existing enabling platforms when transforming org towards new technology
Context & Impact
Context
In the context of electrification and new emerging needs across the transportation lifecycle, we were asked to define how heavy transport operations are changing with the introduction of BEVs (Battery Electric Vehicles).
With an increased industry focus on customer experience, together with a growing demand for sustainable transportation systems, an OEM within the transportation industry was shifting to a completely new reality.
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem narrative to document innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers for the electrification journey
E2E landscape insighs
Surface known solutions
Envision new innovation
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem narrative to document innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers for the electrification journey
E2E landscape insighs
Surface known solutions
Envision new innovation
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem narrative to document innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers for the electrification journey
E2E landscape insighs
Surface known solutions
Envision new innovation
We undertook a 1-week sense-making effort to draw insights from different journey managers’ work and conducted bolt-on interviews.
Synthesis of existing research and filling research gaps
E2E landscape insighs
Surface known solutions
Envision new innovation
We mapped CX and EX insights across each part of the journey landscape to identify areas with most and least change due to electrification.
Iterating on the journey landscape based on insights
Understand IF workflow
Surface known solutions
Envision new innovation
Each journey had sub-journeys which could continue as-is from the ICE CX; others needed to change with electrification and some needed to be entirely new sub-journeys.
We delivered a journey landscape overview
E2E landscape insighs
Surface known solutions
Envision new innovation
Reimagining a less manual and more automated front-end workflow and detailing features that address expert user’s needs.
Anchoring product features in the future-state journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking legacy solutions, solutions being deployed and emerging concepts to each JBTD and journey owner.
Opportunity backlog by cataloguing
E2E landscape insighs
Surface known solutions
Envision new innovation
We created a future narrative to document the 7 innovation platforms within the journey landscape. This narrative was open for all stakeholders to explore.
Ecosystem narrative to document innovation platforms
E2E landscape insighs
Surface known solutions
Envision new innovation
Conducting a 2-week UX/UI exploration for a fleet charging management system to illustrate how a key JBTD can be approached in the future.
Envisioning key solution platform
E2E landscape insighs
Surface known solutions
Envision new innovation
Linking the customer and operational satisfaction metrics to the governance structure within the OEM.
Mapping CX and OX satisfaction drivers for the electrification journey
E2E landscape insighs
Surface known solutions
Envision new innovation
Impact
Emerging from battery electric vehicles,
fit within the typical ICE journey15 new sub-journeys
That require BEV adaptation identified and future state definition
42 adopted sub-journeys
Innovation opportunity platforms for new services identified
05 Innovation platforms
Co-creation, demo and 1:1 expert interviews to ensure stakeholder buy-in
150 stakeholders engaged
Supporting a global transportation leader to debunk complexity & accelerate their shift to electrified transportation
Journey landscape design for electrification
Journey landscape design for electrification
Supporting a global transportation leader to debunk complexity & accelerate their shift to electrified transportation
Supporting a global transportation leader to debunk complexity & accelerate their shift to electrified transportation
Supporting a global transportation leader to debunk complexity & accelerate their shift to electrified transportation
Advanced industries
Journey landscape
Life-Sciences
R&D Large Molecules
Advanced industries
Journey landscape
Life-Sciences
R&D Large Molecules
Advanced industries
Journey landscape
Life-Sciences
R&D Large Molecules
